Hassaan Javed
Create a complete content and URL inventory
Export the current sitemap and crawl the public site. Combine that list with high-value URLs from analytics, Search Console, paid campaigns, and known backlinks.
Classify each URL as keep, improve, merge, redirect, or remove. Record the page title, canonical, status code, organic traffic, and planned destination.
- Current URLs and status codes
- Organic landing-page performance
- Backlinked and campaign URLs
- Keep, merge, redirect, or remove decision
Map content into Webflow CMS before building templates
Identify posts, authors, categories, services, projects, locations, and other repeatable content. Define collection relationships and required fields before visual templates are locked.
Plan how WordPress shortcodes, page-builder blocks, galleries, embeds, and custom fields will be converted. A direct HTML import rarely produces a clean long-term system.
- Collections, fields, and relationships
- Rich-text and media migration method
- Author, category, and tag decisions
- Legacy shortcode and embed replacements
Preserve search intent and on-page information
Carry over useful titles, descriptions, headings, alt text, and internal links. Improve weak content deliberately instead of replacing every page with shorter marketing copy.
Keep a page on the same URL when its purpose remains the same. When URLs change, map every valuable old address to the closest relevant new destination.
- Unique title and description for each indexable page
- One clear page topic and heading hierarchy
- Descriptive internal links
- One-to-one redirect map where possible
Rebuild integrations and measurement before launch
Forms, CRM connections, email notifications, consent tools, analytics, pixels, and automations must be tested in the new environment. A successful visual launch can still lose leads or measurement.
Record the existing analytics events and conversion definitions so reporting remains comparable after the migration.
- Forms and success states
- CRM, email, and automation destinations
- Analytics, consent, and conversion events
- Transactional and notification email tests
Run launch checks and monitor the transition
Before changing DNS, verify canonicals, robots directives, the XML sitemap, redirects, custom 404 behavior, HTTPS, responsive layouts, and important downloads. Crawl the new site in a staging-safe way and compare it with the inventory.
After launch, submit the sitemap, inspect priority URLs, watch indexing and 404 reports, and check organic landing pages regularly. Fix redirect gaps and content problems while the evidence is fresh.
- Redirects tested without chains
- Canonical, robots, sitemap, HTTPS, and 404 checks
- Priority URLs inspected after launch
- Indexing, traffic, leads, and errors monitored